Recently, the second member of guangxi annatto culture research institute, congress was held in nanning, annatto culture as an important issue. Although annatto experts agree that measure of annatto kids modern furniture should pay attention to annatto cultural connotation, however, reporter visit in nanning annatto market survey found that many consumers do not know anything about annatto culture connotation does not pay attention to or, many furniture manufacturer also don't pay attention to the cultural connotation. , annatto expert thinks, guangxi annatto industry stronger do big, successful transformation, must be out of the cycle of light weight material culture, mainly into the cultural connotation.
Appreciation of annatto furniture material art type rhyme be short of one cannot
During the meeting, some experts believe that rapid economic growth in the country, annatto market is becoming mature, but now many people only take a fancy to annatto material value, but not appreciating cultural connotation of mahogany.
Mahogany research in guangxi, guangxi annatto furniture association, vice chairman of distinguished adviser lee, from cishan, stressed that the measure of annatto value is not only the material, "material" "art", "" type" rhyme "four aspects, be short of one cannot. "Emphasizes the mahogany culture, because didn't pay attention to, a set of annatto furniture the above four aspects must be taken into account."
Lee, from cishan, also argues that universal redwood cultural knowledge, it is necessary to improve the level of people annatto appreciation. Guangxi mahogany manufacturing should actively innovation, creating a unique guangxi characteristics of annatto modern furniture design, is he to annatto culture research service direction put forward new hope in the future.
Conference, comparative economic association in guangxi, guangxi annatto culture research board honorary chairman Lin Zhuoqun in his speech on how to use the research platform, and also better mining annatto culture, development of guangxi annatto industry to contribute. , he argues, should optimize the structure of annatto culture research association members and more exchanges and cooperation with related redwood enterprise, pay attention to the absorption of professional agencies and annatto cultural authority experts, to join the seminar, not just the shallow level of familiar circle and expand contacts. In addition, he more hope that through research guidance, strengthen research of professional team, to expand the mahogany culture's influence.
Market heavy material light cultural phenomenon is widespread
Although annatto experts agree that measure of annatto furniture should pay attention to annatto cultural connotation, however, reporter visit in nanning annatto market survey found that many consumers don't pay attention to or ignorant of annatto culture connotation. In anji avenue a mahogany furniture stores, a middle-aged male customers in choosing annatto furniture. The customer to be into the new house, want to buy a set of rosewood sofa covered eight times. His standard of choose and buy is material is good, the texture drift not beautiful, look enough high-grade. When asked whether they value furniture culture connotation, the customer said, as long as the material is good enough, good workmanship, the cultural connotation is not studied.
Reporters in a bamboo strip, yinghua way more than the city, such as mahogany furniture stores survey found that many consumers are based on whether the material is worth of annatto furniture, design good-looking as the main standard of choose and buy, the cultural connotation of annatto don't know even know nothing about. Many redwood salesman also pays attention to introduce annatto material, workmanship, almost rarely annatto contains cultural connotations.
"Quite a few annatto consumers or collectors buy a little blind, collection of mahogany, is a heavy material and ignoring the cultural connotation, furniture contains saw old furniture collection. This causes a lot of fakes many collectors, even if is a true annatto furniture culture connotation and no." Lee, from cishan, points out that some consumers into material on the market, the more valuable the more expensive mahogany products, in fact, annatto is cultural products, if you only pay attention to material and ignores its cultural connotation, it will produce adverse effect to the development of annatto furniture, mahogany wood waste, but also not conducive to the development of mahogany industry.
Redwood "ribs" contained in traditional Chinese culture
So, what is annatto culture? Mahogany culture what is the meaning? "Annatto cultural inclusion content is very wide, China's traditional culture is also included." Lee, from cishan, four government-owned cap chair, for example, "four" homophonic is "shi", the moral political career, officer; Before and after the officer under the cap chair around four bar, on both sides of the crossbar is higher than the bar in front of, behind the bar is higher than on both sides of the again, this represents an "up".
"Round-backed armchair is cultural connotation. Lee, from cishan, said the round-backed armchair is a semicircle, above the back of a chair and armrest sitting board is square, this accords with the Chinese philosophy of nature round place. Semicircle represents "empty", the significance of the party "solid", thus, have empty solid, this also conforms to the traditional Chinese the doctrine of the mean culture.
Lee, from cishan, special mention, mortise and tenon joint structure is the soul of annatto furniture, annatto furniture is no souls who don't have the mortise and tenon joint structure. Mortise and tenon joint structure also implies a Yin and Yang, Yin and Yang. Good mortise and tenon joint structure will not have Angle, furniture can be used after installation. In addition, in the process of use, change will happen to the size of the furniture, as the weather changes or air humidity, board will scale.
"The size of the modern bedroom sets furniture must be coordinated. Nanning yong chun old annatto furniture factory director James ting, truly has the cultural connotation of annatto furniture, should be strictly in accordance with the traditional LuBanChe (inclusion) feng shui culture, that is to say, on the golden ratio three high production, it is a combination of aesthetics and ergonomics. Carved with landscape painting on a set of furniture, for example, one on each picture carved with four seasons representatives of different plants, the significance of good crop weather all the year round; And the northern cap chair carve grass dragon, southern officer cap chair carved peony.
Guangxi has a lot of annatto furniture is in "shape" and "meaning" have not done enough, "yun" (rhyme) is either wrong size, coarsely; Either blemishes in the interface, etc. "Rhyme", said lee, from cishan, annatto furniture is a lot of annatto furniture together, can let a person feel harmonious, comfortable, have lasting appeal.
Strengthen guangxi mahogany industry need to break through the cycle
The expert thinks, to strengthen mahogany industry in guangxi, must be out of the cycle of light weight material culture, mainly into the cultural connotation.
The reporter understands, in the past, annatto furniture factory in guangxi generally take Vietnam annatto into furniture semi-finished products. The annatto furniture that s nothing comparable, is more concerned about what is the material and how much material cost, paid little attention to annatto furniture craft and culture. With the development of mahogany industry, guangxi local manual has been formed, outside the annatto furniture also scored the market in guangxi. The annatto furniture craft and modelling are good, old annatto furniture compared with lagged behind.
"In this situation, the annatto industry in guangxi must transition, should pay attention to annatto contemporary bedroom furniture culture, such as modelling, it is adapt to the market need, 2 it is to meet the development of guangxi annatto industry itself." Lee, from cishan, points out that to break through heavy mahogany industry in guangxi material ignore the annatto cultural connotation of circle, you first need to the government policies to guide, attaches great importance to the mahogany culture. Nanning, for example, there are a few businessmen want to make some representative annatto furniture, but only in alone, the lack of government guidance, the annatto furniture just need government guidance and market as a whole. Like annatto furniture production standards, the government can call after discussions with some of the advantages of enterprise. In addition, the government should build a professional scale in nanning annatto furniture stores.
Second, merchants, dealers should understand their mahogany culture connotation, consciously promote annatto cultural connotation, especially annatto knowledge training sales staff to strengthen annatto culture connotation. At the same time, also need to learn and pay attention to guide the consumer mahogany culture connotation, lee, from cishan, also believes that hasn't made the good brand in the industry of guangxi annatto. From the point of the whole annatto industry development in guangxi, from the early 1990 s to today, there are more than 20 years. More than 20 years development to today basically is in a transition period. Annatto furniture to "material" and "art" and "" type" rhyme "all do a very comprehensive, also need time and process, can't all of a sudden jump from the low end to high-end.