According to the Chinese modern contemporary furniture association statistics show that in the first half of this year, furniture exports fell 7.6%, become the first decline since the reform and opening. A growing number of Chinese furniture enterprises began this year advocate hit "domestic trade" brand. In terms of wardrobe enterprises, in the past to OEM OEM mode of export-oriented enterprises, to sale in domestic market or into the trend of The Times.
Furniture exports fell for the first time to encounter a turning point in 2014
The furniture industry is the one of the light industry on behalf of the industry in our country. Since its accession to the wto, China's furniture export has maintained growth. A weak despite the global financial crisis in 2008 led to a brief, but soon again restore export growth. In 2013, in the face of rising labor, raw materials and logistics costs and the influence of many unfavorable factors such as the international demand, export scale still broke through $50 billion, to $51.82 billion, up 6.2% from a year earlier. In 2014, however, China's furniture exports fell for the first time. According to the customs information network statistics, one quarter of this year our country furniture and parts exports was $11.31 billion, down 8.1% year-on-year.
Specifically, one quarter of this year China's $9.49 billion in general trade export modern furniture design, fell 9.6%, accounted for 83.9% of China's furniture exports at the same period. Feeding way of processing trade export furniture is $1.48 billion, fell 0.4%, accounted for 13.1%. In addition, the furniture export $33.261 million in small-scale border trade way, up 28.6% from a year earlier. In the second quarter and first quarter broadly similar.
To sale in domestic market into the trend of The Times
The personage inside course of study says, China as the world's largest consumer market, is expected to 500 billion yuan a year of furniture consumption ability, the market for the chest of domestic and foreign manufacturers, has a high attraction. "The domestic market, on the whole, more promising than export market". In the industry point of view, for those who are accustomed to original OEM OEM mode of export-oriented companies, chest at present domestic market has not only stay in oral good slogan.
In addition, "domestic demand and export business model and the ecological environment is different." The personage inside course of study says, especially from order type of wardrobe enterprises transformation of external market, domestic demand market is facing greater challenges, including making the brand operation, improve the design feeling, etc. Therefore, the wardrobe enterprises in the development of our country should pay more attention to the construction and development of independent brands, develop their own brands, completes the brand publicity and planning. In addition, with the development of the wardrobe industry, wardrobe enterprises in China to want to have a bigger stage, and even compete with international brands, we must attach importance to product innovation, because the enterprise win the market in the future must be inseparable from the "innovation" of the product.