Furniture is the rise of the network marketing industry in a low floor, is undoubtedly excellent booster, however the network virtual property reduces the market regulation, that played the "suddenly turn hostile" modern contemporary furniture products.
Electricity network brought great convenience for the development of furniture enterprises, at the same time also spawned many consumers using the Internet fraud market chaos. Past "branded" phenomenon has insufficient of the word, now all kinds of "advanced features" furniture is popular on the Internet, such as dust, formaldehyde, nerves and so on floor unheard of furniture products with floor network market. However, when nine network visiting stores are building materials, these furniture products with special function is missing. There is no doubt that this is part of the pusher consumers through the network of virtual sex fraud.
Network marketing is the furniture enterprise's development provides a new platform, but also provides a new habitat for small retailers. And network marketing laws and regulations has not been perfect, past market regulation can't effect on the network marketing have very good specification lead to chaos. "Stick a card" problem hasn't been solved yet, "suddenly turn hostile" phenomenon has appeared.
Although the growth of chaos and formal furniture enterprises, there is no involvement, however, a lot of pusher is under the brand of furniture enterprise network sales of furniture, extremely negative influence on furniture enterprises. Online goods wrong version, not only lower the position of furniture enterprises in the consumers' mind, also caused harm to the normal marketing of furniture enterprises.
Furniture line up cargo wrong version of unsuspecting consumers is contemporary bedroom furniture enterprise, the lack of good faith. Consumers to buy because of an unpleasant and lose interest in a brand of the products, within the building materials industry. And the spread of the network information across time, geographical features, will let more consumer distrust on furniture enterprises.
Because, now the corresponding specification has not yet come, furniture companies can do is to increase the enterprise product publicity, let consumer products to have a real understanding of the enterprise, reassure consumers, and strengthen the quality of entity shop assistants. They are enterprises with consumers' recent spokesman, is also the most can nip problems in the cradle, the affinity of the salesman explanation ability and service if is strong, is the best foundation enterprise brand construction.
In addition, the furniture enterprise also should establish the corresponding management system, to deal with various problems due to network marketing, can save a lot of problems for the enterprise development.